It's quicker to search social media websites to find a story's principal players than it ever was door knocking.
Theses sites are the village pubs or corner shops I used to cold call when trying to glean more about this person or that who'd, often unwittingly or tragically, had become the subject of a local or national news story.
People are posting messages, photos and films before the authorities tell us journalists what has happened. It's up to us to be web savvy enough to know how to find them - and fast.
After all, if it has been published on a web platform like
Facebook,
Youtube or elsewhere, then we've already been scooped.
If you're going to use these sites as a source of information, or to make contact with people, you need to have your own profile on there so it pays to make it interesting.
These days a stranger is someone you've not yet added as a 'friend' to your Facebook account. And if you're both members of the same social media site, you're half way there - it's like being a member of the same club - you've got something in common.
In my working life I have profiles on
Twitter,
Flickr,
Delicious,
Bloglines and
Google Reader.
But you have to participate - you can't just take from these site - you have to join in. [
Here's an example of a story that came from being a member of a tin online community representing, of all things, a housing estate on my patch]
I use them because they bring contacts, tip-offs, places and people to gather quotes, a way to draw on others' experiences, story ideas, and readers.
As well as the stories and tips, some of these contacts have popped out and taken a photo for me, saving me an hour's drive! Others have been quick to point out a glaring omission in a story that can save embarrassment later on.
I manage these accounts as a professional journalist, not the hill running, family geneaologist and dad of two kids that I am outside of work.
My accounts or profiles are full of what I'm doing in a work capacity and that keeps them topical, on message and, hopefully, of interest.
1. Making the most of your web profile2. How to link your web profiles3. RSS feeds and feed readers4. RSS-ing search terms